Dear Audience,
this is a bad time to be a market researcher. Increasing numbers of companies are cutting out the middleman and going straight to their customers for innovative product ideas …
Roland Berger Strategy Consultants‘ internationally acclaimed „think: act“ publication series plays a major role in the company’s position as a thought leader. The publications (think: act, think: act CONTENT, think: act BOOKS) address top-notch decision makers in international business, science and politics. The publications‘ primary goal is not conveying the consultants‘ messages to the target group; instead, the publications themselves are the message. This approach has earned think:act a number of international Media Awards: the Astrid Award, the Mercury Excellence Award and – several times – the Best of Corporate Publishing Award.
Ulrich Erik Hinsen
