Strategic Management
Audio for Decision Makers. Hörstoff rund um das Thema Strategic Management. Aktuelles zum Thema Strategien umsetzen in deutscher und englischer Sprache. Diesen Kanal können Sie als Podcast auch über 
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Frugal Products | Strategic Management
Dear Audience, Frugal products are simple, affordable solutions that meet customer needs in emerging markets. They are defined along the attributes „Functional, Robust, User-friendly, Growing, Affordable and Local“ and are found in most industries. The development of frugal products will play […]
Fast Track – Strategic Management
Fast track |Strategic Management Dear Audience, from 2017, high-speed trains will link Kuwait with other Gulf cooperation council States. The new railway network is not just another infrastructure project … Roland Berger Strategy Consultants‘ internationally acclaimed „think: act“ publication series plays […]
Strategic Management | The end of linearity
The end of linearity |Strategic Management Dear audience, Nobel prize winner Paul Krugman claims to have known it all along. „Economists who have spent their entire careers on equilibrium business cycle theory are now discovering, in effect, that they invested their savings […]
Geschäftsmodell der Kfz -Versicherung im Umbruch | Im Talk mit Jürgen Thiele, Roland Berger Strategy Consultants
Hallo liebe Hörer, Deutsche Kfz-Versicherer stehen vor großen Herausforderungen. Denn Vergleichsportale, das vernetzte Auto und neue Geschäftsmodelle wie Carsharing verändern die traditionellen Marktregeln der eher konservativen Branche. Einige Autoversicherer haben zwar bereits begonnen, mit Einzelinitiativen ihr Geschäftsmodell digitaler und stärker kundenorientiert […]
The value of innovation | Strategic Management
Dear Audience, today’s globalization has drastically increased pressure on companies‘ products, service offers, and design and production processes. In mature industries, innovation power is sometimes drying up and losing momentum. Top management is then seeking to regain this power to create […]
Eine Million Follower bei Twitter? | Strategien umsetzen
Hallo liebe Hörer, Star-Investor Warren Buffet hat alles richtig gemacht: Mit seinem Tweet „Warren is in the house“ gab er Anfang Mai sein Debüt beim Kurznachrichtendienst Twitter. Innerhalb eines Tages sammelte Buffet 80.000 Follower, wenig später summierte sich diese Zahl […]
Optimism and Challenges facing the International Aerospace and Defence Industry
Dear Audience, the global aerospace and defence sector is – in general – optimistic about its future. The civil aviation sector is expected to grow steadily for the next five years and defence spending is recovering. These are some of […]
RB Profiler | The only truly global tool for strategic brand management
Dear Audience, companies today must understand consumers better than ever before. Markets are extremely fragmented, products are largely interchangeable and consumers are subjected to a constant cycle of innovative and diverse marketing strategies. A company’s success depends on its relationship […]
Krux des Sparens | strategic management
Hallo liebe Hörer, Kostensenkung durch Verdopplung der Löhne? Das klingt paradox, und man möchte keinem Unternehmer heute empfehlen, dieses Rezept einfach so nachzukochen. Aber bei Henry Ford funktionierte es. Denn mit den höheren Löhnen hatten seine Arbeiter plötzlich einen Anreiz, bei […]
Chemicals 2035 – Gearing up for Growth
Dear Audience, the market for chemical products is expected to grow to some 5.6 trillion euros by 2035, more than doubling its current size. But even though growth prospects are good, the industry’s dynamism is set to wane. The European chemical industry will […]
