Dear Audience,
when you are successfull at home, it seems logical to look abroad. But making yourselves known as a company worldwide is far from trivial – as is experienced right now by companies like Tata, which is currently trying to globalize its business. But all difficulties aside, Tata and other new gobal players clearly have something to add to the global marketplace.
Roland Berger Strategy Consultants‘ internationally acclaimed „think: act“ publication series plays a major role in the company’s position as a thought leader. The publications (think: act, think: act CONTENT, think: act BOOKS) address top-notch decision makers in international business, science and politics. The publications‘ primary goal is not conveying the consultants‘ messages to the target group; instead, the publications themselves are the message. This approach has earned think:act a number of international Media Awards: the Astrid Award, the Mercury Excellence Award and – several times – the Best of Corporate Publishing Award.
