Dear Audience,
let’s be honest: the best strategy is not to play by the rules, but to break them. Management writer Morgen Witzel explains why: if you invent rules that fit your capabilities, you make it your own game – and beat them all!
Roland Berger Strategy Consultants‘ internationally acclaimed „think: act“ publication series plays a major role in the company’s position as a thought leader. The publications (think: act, think: act CONTENT, think: act BOOKS) address top-notch decision makers in international business, science and politics. The publications‘ primary goal is not conveying the consultants‘ messages to the target group; instead, the publications themselves are the message. This approach has earned think:act a number of international Media Awards: the Astrid Award, the Mercury Excellence Award and – several times – the Best of Corporate Publishing Award.
Ulrich Erik Hinsen
