Dear Audience, companies today must understand consumers better than ever before. Markets are extremely fragmented, products are largely interchangeable and consumers are subjected to a constant cycle of innovative and diverse marketing strategies. A company’s success depends on its relationship to consumers: knowing who is out there, identifying who to target and addressing their needs with brands. But with the increasing amounts of data available, companies often get lost trying to navigate this relationship and only capture a partial picture of the consumer landscape.
RB Profiler | The only truly global tool for strategic brand management
Dorit Posdorf
Today’s market calls for a 360° approach that gives companies a more accurate and complete picture of their potential consumers. Roland Berger Strategy Consultants‘ RB Profiler does just that: a multidimensional analysis that pulls together the data a company needs to secure a competitive edge.
The RB Profiler, is an internationally proven methodology that has been used in hundreds of projects. It provides transparency into consumer and brand values and makes them comparable, offering unique insights into market developments, customer behavior and competitive landscapes.
Our interview partner, Mrs. Dorit Posdorf, Principal at Roland Berger Strategy Consultants, explains how companies can refocus on their existing customer base or find fresh focus on new segments with the most opportunities.
Contact Mrs. Dorit Posdorf / Kontakt zu Mrs. Dorit Posdorf: think-act_radio@rolandberger.com
