The 2012 Olympic Games in London turned out to be a stimulus to the British economy, through job creations, substantial investments and additional spending by foreigners. The outcome of the FIFA World Cup in Brazil two years ago was much more controversial.
We talk today to Antonio Bernardo, Managing Partner Brazil at Roland Berger about the impact of the Olympic Games on Brazil and, perhaps, South America.
Ulrich Hinsen | ManagementRadio
