by using the imagery of Homer’s Illiad, René Seyger, Partner at Roland Berger Strategy Consultants Netherlands, addresses in his new book „Trojan Horses of Decline“ various strategic failures faced by companies. In this widely acclaimed publication, Mr. Seyger warns against mistakes which can sneak into companies, like a Trojan Horse, and can then paralyze them from the inside. As he himself says, Mr. Seyger does not speak „as a Cassandra“, but rather, in a time when many companies are seen to be making poor strategic decisions, explains how these might be avoided in order to preempt and prevent failure.
Today we talk to Mr. Seyger about how he originally came up with the concept of his book as well as the issues which he discusses within it …
Ulrich Hinsen | ManagementRadio