Strategic Management/Strategien umsetzen – Understand the Customer bit by bit
Dear Audience,
even in new times, old principles apply. For example, if you want your business to be successful, you must know what the market wants. The cloud economy is making this question easier to answer …
Roland Berger Strategy Consultants‘ internationally acclaimed „think: act“ publication series plays a major role in the company’s position as a thought leader. The publications (think: act, think: act CONTENT, think: act BOOKS) address top-notch decision makers in international business, science and politics. The publications‘ primary goal is not conveying the consultants‘ messages to the target group; instead, the publications themselves are the message. This approach has earned think:act a number of international Media Awards: the Astrid Award, the Mercury Excellence Award and – several times – the Best of Corporate Publishing Award.
Ulrich Erik Hinsen
